Thursday, March 13, 2014

Event Planning Class Creating "Udder Nonsense"

BW students are designing a cow-themed Udder Nonsense 5k Walk, Waddle, and Run to attract new visitors to Ohio's only state park with a working farm, Malabar Farms. The students are teaming up with The Malabar Farms Foundation to preserve and restore the historic "big house" at the State Park.

"My class actually created and implemented the event for the first time last April," BW Public Relations professor Tina Mihalek said. "It's full of lots of silly cow-themed antics and designed to get more visitors (especially first-timers) to this wonderful State Park."

The class is split into groups that are responsible for drafting sponsorship letters, developing partnerships, and managing advertising strategies.
Alexa Donner '16 says, "As a public relations major, this class has really helped me learn about event planning through a very hands on approach. It's great to already have a lot of experience outside of the classroom that I can put on my resume as a sophomore."

The race will be held Saturday, April 26 from 9 a.m. to 1 p.m. at the Malabar Farm State Park.